According to a story on
WashingtonPost.com, the Life Photo Archive on Google launches today, a project nearly two years in the making. The 10 million-plus images, many of them iconic and 97 percent not available to the public before, will show up in searches through Google or directly through the website, providing consumers with the kind of access that once was unimaginable. But Time Inc. and Google are looking beyond the cool factor to the revenue potential: Time Inc. wants to drive traffic to the upcoming Life.com joint venture with Getty Images while Google hopes to finally crack the problems of making money through image search.
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According to a story on WashingtonPost.com, the Life Photo Archive on Google launches today, a project nearly two years in the making. The 10 million-plus images, many of them iconic and 97 percent not available to the public before, will show up in searches through Google or directly through the website, providing consumers with the kind of access that once was unimaginable. But Time Inc. and Google are looking beyond the cool factor to the revenue potential: Time Inc. wants to drive traffic to the upcoming Life.com joint venture with Getty Images while Google hopes to finally crack the problems of making money through image search. MORE>>
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